What is Apple’s Mail Privacy Protection?.Read on for a breakdown of Apple’s recent privacy changes, how Mail Privacy Protection affects email marketing, what hasn’t changed about email, and some simple steps you can take to make sure your emails continue to drive valuable results. These changes aren’t specific to any email marketing provider and impact you no matter which platform you’re using, so it’s worth taking some time to get familiar with them. But there are some changes to the world of email marketing that arrived with Apple’s Privacy updates for iOS 15 and their popular Mail app as of September 20th, 2021. Hopefully, we’ve at least set your mind at ease a little. Fundamentally, nothing has changed about what makes email the most effective form of marketing. Well, first of all, two pieces of good news: And now you’re looking to see what all the fuss is about. Perhaps you’ve heard people saying, “The email open rate is dead!” or that Apple Mail Privacy will forever change the landscape of email marketing. Apple Mail Privacy Protection (MPP) is here, and so are some major updates that email marketers should be aware of.
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